# Product video ads for online stores: specs, an 18-file batch and a testing plan

> A shop needs a few short vertical ads built to each platform’s specs, and a test that changes one thing at a time. In tests Meta reports, Reels ads built as 9:16 video with audio and kept inside the safe zone had a 34.5% lower cost per result than image ads [1]. This playbook builds 18 files in an afternoon and shows why a small budget should run three first.

- Page: https://cutluma.com/guides/product-video-ads-for-online-stores
- By the CutLuma team · Published 2026-10-13 · Updated 2026-10-13 · 17 min read
- Try it: https://cutluma.com/login?mode=register&next=%2Feditor%3Fguest%3D1%26tool%3Dproduct (Make a product video ad)
- Series: CutLuma video business playbook, part 14 of 16 (Ad creative) · all parts: https://cutluma.com/guides#playbook

## At a glance

- **Startup cost:** $6 a month, plus the ad budget
- **One batch:** 18 files in about four hours
- **AI time used:** About 70 of 300 minutes
- **Shortest test:** 7 days (Meta’s guidance)

## Key takeaways

- Meta reports a 34.5% lower cost per result for 9:16 Reels video ads with audio than for image ads, in 15 split tests run with advertisers [1].
- At the 2024–25 median cost per click of $0.70, $140 a week buys about 200 clicks: 11 an ad when 18 ads share it, too few to compare [15].
- Meta recommends tests of at least 7 days that change one variable, and says an ad set settles after about 50 results in a week [12][14].
- Three concepts, three hooks and two shapes make 18 files and use about 70 of the 300 AI minutes in the $6 Starter plan.


## What a product video ad has to do, and what the platforms have measured

This is the advertiser’s side: a shop, or a freelancer making its ad files, pays Meta, TikTok or YouTube to show a video. Filming for brands is in [how to become a UGC creator](https://cutluma.com/guides/how-to-become-a-ugc-creator); earning commission is in [video affiliate marketing](https://cutluma.com/guides/video-affiliate-marketing).

- **34.5%** — lower cost per result for 9:16 video with audio than for image ads on Reels, in 15 tests Meta reports [1]
- **+43%** — conversion rate TikTok reports for Spark Ads against non-Spark ads [10]
- **Over 20%** — more conversions when a Shorts ad uses sound, according to Google [7]

**Lifts the platforms report for their own ad formats**

|  | Reported lift |
| --- | --- |
| Spark Ads, conversions | +43% |
| Spark Ads, completion | +30% |
| Shorts with sound, conversions | +20% |
| Partnership ads, clicks | +13% |
| Partner-made Reels, conversions | +11% |

Each platform measured its own product: read the direction, not the size. Google says “over 20%”. *Source: TikTok, Google and Meta [1][7][10][11]*

These are sellers describing their own goods. Meta’s 34.5% comes from 15 split tests by e-commerce, retail and packaged-goods advertisers [1]. TikTok’s Spark Ads figures (completion +30%, engagement +142%, conversions +43%) sit on a help page updated in March 2026 with no test period [10]. Meta’s December 2025 press release, as reported by Marketing Dive, credits partnership ads with 19% lower cost per acquisition and 13% higher click-through [11].

For an outside yardstick, WordStream’s 2025 benchmark covers 554 US Facebook traffic campaigns from April 2024 to June 2025: a median click-through rate of 1.71% and cost per click of $0.70, and 4.13% and $0.34 for shopping, collectibles and gifts [15]. A category needed only three campaigns, so treat these as rough.

## Video ad specs by placement: shape, size and length

| Placement | Shape | Size the platform lists | Length guidance |
| --- | --- | --- | --- |
| Instagram Reels ad | 9:16 | 1440 × 2560 pixels | Up to 15 minutes accepted; no ideal length given [2] |
| Facebook Feed video ad | 4:5; 1:1 also supported | 1440 × 1800 pixels | Up to 241 minutes accepted [3][4] |
| TikTok in-feed ad | 9:16; 1:1 and 16:9 accepted | At least 540 × 960; shoot 720p or more | Up to 10 minutes; hook in the first 6 seconds [5][6] |
| YouTube Shorts ad | 9:16 | 1080 × 1920 pixels | 10 to 30 seconds for action ads; under 60 seconds [7][8] |
| YouTube in-stream | 16:9 | 1920 × 1080 pixels | Varies by campaign type [8] |

Figures are the platforms’ own, as of October 2026. A 9:16 master covers Reels, Stories, TikTok and Shorts, and a 4:5 copy covers the Facebook feed; add 1:1 or 16:9 only for carousels and in-stream video [4]. CutLuma exports 9:16 at 1080 × 1920, the size Google recommends [8]; Meta accepts Reels ads from 250 pixels wide [2].

### Safe zones, sound and the first seconds

**Where text can sit in a 9:16 Reels ad, by share of the height**

|  | Share of height |
| --- | --- |
| Top, keep clear | 14% |
| Safe middle | 51% |
| Bottom, keep clear | 35% |

Keep 6% clear on each side too. Hook, price and captions go in the middle band. *Source: Meta Ads Guide, Instagram Reels [2]*

- **Meta.** Captions are “optional, but recommended” and sound “strongly recommended” for Reels ads, which play with sound on by default [1][2].
- **TikTok.** Hook in the first 6 seconds, the offer in the first 3, captions or text overlays, and 3 to 5 creatives per ad group [6].
- **YouTube.** Google’s ABCDs (attention, branding, connection, direction): show the product from the start and repeat the on-screen call to action in the voice-over [9].
- **All three.** Every claim readable with the sound off, and spoken for viewers with it on.

## What ad creative costs to buy, and what a batch costs to make

| Source | What you get | Price |
| --- | --- | --- |
| Billo, October 2026 | One creator video, two revisions, ad rights; hooks and formats extra | From $99 [20] |
| Insense, 2026 | One creator video, plus a platform plan from $400 a month | From $100 [21] |
| Collabstr, 2025 | Average UGC package in 21,000 collaborations | $180 listed, $154 paid [22] |
| CutLuma Starter | Unlimited projects, no watermark, 300 AI minutes | $6 a month |

> Example: nine bought videos at $99 are $891 before extras [20]. Nine built from your own photos and clips cost the $6 plan and an afternoon, but show no person on camera, so many shops buy two or three and cut variants themselves.

You need five or six product photos, ten phone clips and desktop Chrome, Edge, Brave or Firefox. Starter fits: the batch exceeds the Free plan’s three projects, the AI tools are paid, and an ad should carry no watermark ([pricing](https://cutluma.com/pricing)).

## An ad script for 15 and 30 seconds

The sample is for an invented product with no real brand: a bamboo drawer organizer at $29. The 15-second cut is about 40 words, or 220 characters.

| Part | 15-second cut | 30-second cut | Sample line |
| --- | --- | --- | --- |
| Hook | 0 to 3 | 0 to 3 | Your kitchen drawer does not have to look like this. |
| Problem | Left out | 3 to 8 | Every morning I dug through this for one teaspoon. |
| Product and demo | 3 to 10 | 8 to 20 | This is the [Brand] organizer. It slides out to fit the drawer, and everything gets a slot. |
| Proof | Left out | 20 to 26 | One line from a real review, used with permission. |
| Offer and call to action | 10 to 15 | 26 to 30 | $29 with free shipping this week. Tap Shop now. |

Write three hooks per concept, because the opening is what you will test: a problem hook (as above), a result hook (“One drawer, two minutes, done”) and an offer hook (“$29 fixes your worst drawer”).

> **Watch out:** The price and “this week” must be true when the ad runs. TikTok does not allow ads whose price or discount does not match the landing page [24], and in the United States a “was” price must be the actual price offered for a reasonably substantial period [27].

## The CutLuma workflow: three ad concepts from one product page

The batch is 3 concepts × 3 hooks × 2 shapes = 18 MP4 files: a photo ad from the product page (A), an offer ad from a template (B) and a demo from phone clips (C). Finish each master in 9:16 first.

1. **Save the brand kit** — In the **Style** tab open **Brand kit**, add logo, colours, font and shop address, and click **Save brand kit**.
2. **Concept A: paste the product link** — In the **AI tools** tab choose **Make an ad from a product link** ([Product link to video ad](https://cutluma.com/tools/product-video-maker), paid plans), paste the address and click **Fetch product**. It reads the name, price and photos and drafts a script. Edit **Opening line**, **Benefit 1** to **3**, **Price** and **Button text**, tick up to six photos and click **Build my video**. You get a 1080 × 1920 ad of about 13 seconds in your brand colours: hook, three benefits over moving photos, and a price card. If a shop blocks the tool, upload the photos and start from a template.
3. **Cut out the product photos** — Select a photo, choose **Remove a photo’s background** in **AI tools** and click what to keep. The [background remover](https://cutluma.com/tools/remove-background-from-image) is free with an account and saves a transparent PNG.
4. **Concept B: an offer ad from a template** — In the **Templates** tab search “sale” and open a design from the [sales and business](https://cutluma.com/templates/category/sales-business) or [product launch](https://cutluma.com/templates/category/product-launch) sets. Swap in the cut-out, then in the **Text** tab click **Price tag** or **Sale burst** under **Combos** ([add text to video](https://cutluma.com/tools/add-text-to-video)).
5. **Concept C: a demo from phone clips** — Drop the clips on the timeline; **S** splits and **Shift+Delete** removes a piece and closes the gap. To replace what is behind a product, film it against green and turn on **Green screen** under **Background removal** ([guide](https://cutluma.com/guides/how-to-use-green-screen-online)).
6. **Add voice and music** — In **AI tools** choose **Read a script aloud** ([AI voiceover](https://cutluma.com/tools/ai-voice-generator)) and pick an English or Spanish voice: about 60 AI minutes per 1,000 characters, so 13 for this script. Add a track from **Media**, **Stock library**, **Music & sounds**, select it and turn on **Lower under speech**.
7. **Add captions, check the safe zone** — In the **Text** tab choose **Auto captions** and a style ([auto captions](https://cutluma.com/tools/add-captions-to-video)): about one AI minute per minute of speech. Then press **Ctrl+K**, choose **Toggle safe zones** and move anything in the top or bottom band.

![The Templates tab of the editor: Your templates with a Save button, a search box for the gallery, the Industry kits row, size filters and a language filter](https://cutluma.com/img/playbooks/en/templates.webp)

*The **Templates** tab. A design you save appears under **Your templates**; below it are the search box, the size filters (9:16, 1:1, 4:5, 16:9) and the language filter for the gallery.*

![The AI voiceover dialog with a script typed in, a counter showing 234 of 2,000 characters and about 14 AI minutes, a language menu and thirteen English voices](https://cutluma.com/img/playbooks/en/ai-voiceover.webp)

*The **AI voiceover** dialog. The line under the script shows the characters used and the AI time it will take before you commit: here 234 characters use about 14 AI minutes.*

![The Auto captions dialog: spoken language, eight caption styles from Spotlight to Neon, words per caption, and the AI time the job will use](https://cutluma.com/img/playbooks/en/captions.webp)

*The **Auto captions** dialog. Choose the spoken language, one of eight styles and how many words show at once; the last line states the AI time before you press **Generate captions**.*

## Hook variants, two shapes and one bulk export

1. **Duplicate each master twice** — On the **Projects** page click **Select**, tick the three masters and click **Duplicate**, twice. Name the copies clearly: organizer_A_hook2.
2. **Change only the first three seconds** — Replace the hook text and opening shot, generate the new hook line in the same voice and retype its caption. Everything after second three stays identical.
3. **Copy into 4:5** — In each of the nine projects press **Ctrl+K**, choose **Copy into other sizes**, tick **4:5** and click **Create copies** ([resize video](https://cutluma.com/tools/resize-video)). Check that product and price are in frame in each copy. 1:1 and 16:9 are in the same list.
4. **Export all 18 at once** — On the **Projects** page click **Select**, tick the 18 projects and click **Export**. They render one after another; **Download all (.zip)** collects them. Paid plans export with no watermark unless you switch one on.
5. **Send drafts for approval** — Press **Ctrl+K**, choose **Watermark: style, position and ending card** and pick **Proof pattern**. Click **Export** in that project, then **Get share link**, and turn on **Allow comments & reactions**.
6. **Copy for other markets** — In **AI tools** choose **Translate the whole video**, then **A copy per language** ([translate video](https://cutluma.com/tools/translate-video)): text and captions in 17 languages, a minute or two of AI time each. See the [multilingual video business](https://cutluma.com/guides/multilingual-video-business) playbook.

![The Magic Resize dialog, copy into other sizes: tick boxes for 16:9, 1:1, 4:5, 21:9 and banner sizes, and a Create copies button](https://cutluma.com/img/playbooks/en/resize-copies.webp)

***Magic Resize**. Tick the sizes you need and press **Create copies**: each becomes a new project with the design rearranged to fit, and the original stays as it is.*

![The Export dialog: MP4 or animated GIF, resolution from 480p to 4K, 24, 30 or 60 fps, standard or high quality, and the estimated file size](https://cutluma.com/img/playbooks/en/export.webp)

*The **Export** dialog. Resolution, frame rate and quality follow your plan (free exports are 1080p with a small watermark); the link under the summary sends the timeline to Premiere, Final Cut or Resolve, or downloads the captions as SRT or VTT.*

![The Share video dialog: a watch link with a Copy button, buttons for WhatsApp, LinkedIn, Facebook, X, email and embed code, and switches for downloads, comments and search engines](https://cutluma.com/img/playbooks/en/share.webp)

*The **Share video** dialog. Send the link for review; the switches decide whether the viewer can download the file and leave comments, and whether search engines may list the page.*

| Task | Time (planning estimate) | AI minutes |
| --- | --- | --- |
| Three masters with voice, music and captions | 2 hours | About 43: three voiceovers of 220 characters, three caption runs |
| Six hook copies | 48 minutes | About 18: six lines of 50 characters |
| Nine 4:5 copies, bulk export, checks | 62 minutes | 0 |
| Total | 3 hours 50 minutes | About 70 of 300: the 61 above plus an allowance for the product-link script |

Before you upload, play each file on a phone with the sound off: the first frame shows the product, and name, price and offer match the landing page.

> **Watch out:** CutLuma does not upload ads or read ad results. You upload the MP4s in each ads manager and keep the numbers in your own sheet.

## How to test video ads on a small budget

The mistake is to upload all 18 at once. Example: $20 a day is $140 a week, which at the WordStream medians buys about 200 clicks from about 11,700 impressions [15]. Shared by 18 ads that is 11 clicks each. A count of n events moves by about twice the square root of n by chance, so 11 clicks can swing by 60%: an ad with 8 clicks and one with 14 cannot be told apart.

**How far a click count moves by chance when $140 a week is shared**

|  | Chance range |
| --- | --- |
| 18 ads, 11 clicks each | ±60% |
| 9 ads, 22 clicks | ±42% |
| 6 ads, 33 clicks | ±35% |
| 3 ads, 67 clicks | ±24% |
| 2 ads, 100 clicks | ±20% |

With three ads, a difference of a third is probably real; with 18, almost nothing is. *Arithmetic from the WordStream medians [15]: two divided by the square root of the count*

Purchases are rarer still. Meta says an ad set usually settles after about 50 results in a week [12]; TikTok says volatility starts to decline after about 25 results or 7 days [13]. Example: at an invented $25 a purchase, 50 purchases cost $1,250 a week. So compare ads on frequent events and confirm the winner on purchases later.

| Round | What varies | What stays the same | Ads and length | Decided by |
| --- | --- | --- | --- | --- |
| 1 | Concepts A, B and C, each with hook 1 | Audience, budget, landing page, offer | 3 ads, 7 days | Link click-through rate, then cost per result |
| 2 | Hooks 1, 2 and 3 on the winning concept | Everything after second three | 3 ads, 7 days | Hook rate, then link click-through rate |
| 3 | The winner against one new concept | As in round 1 | 2 ads, 7 days or more | Cost per purchase |

- **One variable, 7 days, no edits.** Meta says results are more conclusive when versions differ in one variable only, and recommends at least 7 days [14]. Editing an ad during the learning phase resets it [12].
- **Shape is not a test.** Upload the 9:16 and 4:5 files as versions of one ad [4].
- **Write the rule first.** For example: “a winner needs a third more link clicks, with at least 60 each.” If nothing clears it, keep both. The other 12 files are round 2 and your reserve.

## The results sheet: what to record and how to read it

| Metric | How it is defined | How to read it |
| --- | --- | --- |
| Hook rate (thumb-stop) | Industry convention, not a platform metric: 3-second video plays ÷ impressions on Meta, 2-second video views ÷ impressions on TikTok [16][18] | Compares openings, between hooks of one concept |
| Hold rate | Also a convention: ThruPlays ÷ 3-second plays. Meta counts a ThruPlay at completion or 15 seconds [16]; TikTok reports 6-second views [18] | High hook, low hold: the opening promises what the body does not show |
| Link click-through rate | Meta: link clicks divided by impressions [17] | Yardstick: the 1.71% median [15] |
| Cost per result | Amount spent ÷ results, a result being the event the campaign optimizes for; Meta frames test hypotheses in it [14] | Decides, once the count is large enough |

> An invented example. Ad A: 3,900 impressions, 1,170 three-second plays (hook rate 30%), 62 link clicks. Ad B: 3,900 impressions, 780 plays (20%), 70 clicks. The clicks are inside the 24% chance range, so neither wins there. The play counts have a range of 6% to 7%, so A’s opening is stronger. Build A’s hook on B’s body next.

## Selling ad creative packs to shops as a freelancer

Marketplaces sell one creator video from $99 or $100, and the average UGC job on Collabstr paid $154 in 2025 [20][21][22]. Those include a person filming, so an edit-only pack should cost less per file.

| Pack | What is in it | Example price | Basis |
| --- | --- | --- | --- |
| Test pack | 1 concept, 3 hooks, 2 shapes (6 files), one revision round | $150 | One marketplace video at $154 paid [22] |
| Full batch | 3 concepts × 3 hooks × 2 shapes (18 files) | $390 | Under four videos at $99 [20] |
| Monthly refresh | 6 new hooks on the winner, both shapes (12 files) | $240 a month | Example |
| Extra language | A translated copy of each file | $8 a file | Example |

> **A pitch you can copy.** Subject: 18 ad variants for [product], ready to test. “Hi [Name], your [product] page has strong photos and I could not find a video ad for it. I make test batches for shops: three concepts, three hooks each, in 9:16 and 4:5, captioned and inside the platforms’ safe zones. Here is a 13-second draft: [share link]. Six files are $[amount], in three working days. Shall I send the hooks first?”

Example: $390 for five hours of work is $78 an hour before tax. Agree in writing who supplies claims and proof, and that you sell files, not results. For retainers see [how to start a social media video agency](https://cutluma.com/guides/how-to-start-a-social-media-video-agency).

## A 30-day plan

| Week | Work | Output |
| --- | --- | --- |
| 1 | Collect photos, ten clips and three reviews with permission. Write three concepts with three hooks each. | Scripts and material |
| 2 | Build the 18 files. Run round 1: three concepts, 7 days. | 18 MP4s, test 1 running |
| 3 | Fill in the sheet. Run round 2: three hooks on the winning concept, 7 days. | A winning concept, test 2 running |
| 4 | Read round 2, keep the winner running and build six new hooks from what won. | A winner, six reserve files |

## Risks, rules and mistakes

This is general information, not legal advice. In the United States the FTC says an advertiser needs a “reasonable basis”, meaning objective evidence, before an ad runs; health or safety claims need competent and reliable scientific evidence; and a customer’s endorsement must reflect the typical experience [25]. A rule announced in August 2024 prohibits creating or selling fake reviews and testimonials [26].

- **Before and after, and superlatives.** TikTok does not allow product-effect comparisons such as before-and-after results, or absolute terms such as “number 1” [24]. Meta requires ads for dietary, health and weight-loss products to target adults, and bars promises of specific outcomes within a set time frame without qualifiers [23]. Keep the editor’s **Before / After** combo for drawers and rooms.
- **Music.** A business cannot use TikTok’s general music library; its Commercial Music Library holds 1 million pre-cleared songs [28], and Meta offers free audio in its Sound Collection [1]. For one file that runs everywhere, use the public-domain and CC0 tracks in CutLuma’s [stock library](https://cutluma.com/tools/free-stock-videos-and-music).
- **Customer content.** A customer’s review, photo or clip is theirs: ask in writing first, or collect clips with a [video testimonials](https://cutluma.com/tools/video-testimonials) link.
- **Creative fatigue.** Meta shows “Creative fatigue” when an ad’s cost per result reaches twice that of your past ads, and suggests a new, materially different ad [19]: your reserve files.

> **Watch out:** The lifts quoted here are each platform’s measurements of its own products, not forecasts. A $140 test picks a direction; it does not prove a return.

## FAQ

**What size should a product video ad be?**

9:16 at 1080 × 1920 covers Reels, Stories, TikTok and Shorts, and a 4:5 copy covers the Facebook feed. Meta lists 1440 × 2560 and 1440 × 1800; Google recommends 1080 × 1920 [2][3][8].

**How long should a product video ad be?**

Google recommends 10 to 30 seconds for action ads on Shorts [7]. Meta and TikTok name no ideal length; TikTok wants the hook in the first 6 seconds [2][5][6].

**How many ads should I test at once, and for how long?**

TikTok suggests 3 to 5 creatives per ad group, and Meta recommends tests of at least 7 days [6][14]. On $140 a week, test three, and do not edit them meanwhile [12].

**What is a good hook rate?**

No platform publishes one. Hook rate is an industry convention, usually 3-second video plays divided by impressions; Meta Ads Manager lists the counts under Columns, Video engagement [16]. Compare with your own earlier ads.

**Can I use before-and-after shots in an ad?**

Not on TikTok for product effects [24]. Meta bars promises of outcomes within a set time frame without qualifiers in health and weight-loss ads [23].

**Can I make a product video ad without filming?**

Yes. On a paid plan, from $6 a month, CutLuma’s product-link tool reads the name, price and photos from a product page and builds an editable vertical ad of about 13 seconds.

## Sources

1. [Meta for Business — Reels ads: results and FAQ sources (meta-analysis of 15 split tests)](https://www.facebook.com/business/ads/facebook-instagram-reels-ads)
2. [Meta Ads Guide — Instagram Reels video ad: specs and safe zones](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)
3. [Meta Ads Guide — Facebook Feed video ad: specs](https://www.facebook.com/business/ads-guide/update/video/facebook-feed)
4. [Meta Business Help Center — Best practices for aspect ratios](https://www.facebook.com/business/help/103816146375741)
5. [TikTok Business Help Center — Video ads specifications (updated June 2026)](https://ads.tiktok.com/help/article/video-ads-specifications)
6. [TikTok Business Help Center — Creative best practices for performance ads (updated June 2025)](https://ads.tiktok.com/help/article/creative-best-practices)
7. [Google Ads Help — YouTube Shorts ads: Asset specs and best practices](https://support.google.com/google-ads/answer/16041697)
8. [Google Ads Help — About video ad specs](https://support.google.com/google-ads/answer/13547298)
9. [Google Ads Help — About the ABCDs of effective video ads](https://support.google.com/google-ads/answer/14783551)
10. [TikTok Business Help Center — Spark Ads in Video Shopping Ads: increase in ad performance (updated March 2026)](https://ads.tiktok.com/help/article/spark-ads-video-shopping-ads)
11. [Marketing Dive — Meta streamlines brands’ creator partnerships: partnership ads data from Meta’s press release (December 2025)](https://www.marketingdive.com/news/meta-streamlines-brands-creator-partnerships-with-ai-powered-updates/807629/)
12. [Meta Business Help Center — About the learning phase](https://www.facebook.com/business/help/112167992830700)
13. [TikTok Business Help Center — About Learning Phase (updated June 2026)](https://ads.tiktok.com/help/article/learning-phase)
14. [Meta Business Help Center — Best practices for A/B testing](https://www.facebook.com/business/help/290009911394576)
15. [WordStream — Facebook Ads Benchmarks 2025 (554 US traffic campaigns, April 2024 to June 2025, medians)](https://www.wordstream.com/blog/facebook-ads-benchmarks-2025)
16. [Meta Business Help Center — About video ad metrics](https://www.facebook.com/business/help/1792720544284355)
17. [Meta Business Help Center — CTR (link click-through rate)](https://www.facebook.com/business/help/877711998984611)
18. [TikTok Business Help Center — Video play metrics (updated November 2025)](https://ads.tiktok.com/help/article/video-play)
19. [Meta Business Help Center — About creative fatigue recommendations in Meta Ads Manager](https://www.facebook.com/business/help/1346816142327858)
20. [Billo — How Billo pricing works: what you pay for UGC videos (prices as of October 2026)](https://billo.app/blog/how-billo-pricing-works/)
21. [Insense — Pricing and pricing FAQ (2026)](https://insense.pro/pricing)
22. [Collabstr — Annual Influencer Marketing Report 2026 (2025 marketplace data, 21,000 collaborations)](https://collabstr.com/2026-influencer-marketing-report)
23. [Meta Transparency Centre — Advertising standards: Health and wellness](https://transparency.meta.com/en-gb/policies/ad-standards/restricted-goods-services/health-wellness)
24. [TikTok Advertising Policies — Misleading and false content (updated April 2026)](https://ads.tiktok.com/help/article/tiktok-ads-policy-misleading-and-false-content)
25. [US Federal Trade Commission — Advertising FAQ’s: A Guide for Small Business](https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business)
26. [US Federal Trade Commission — Final Rule Banning Fake Reviews and Testimonials (August 2024)](https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials)
27. [US Code of Federal Regulations — 16 CFR 233.1, Former price comparisons (FTC Guides Against Deceptive Pricing)](https://www.law.cornell.edu/cfr/text/16/233.1)
28. [TikTok Business Help Center — About the Commercial Music Library (updated July 2025)](https://ads.tiktok.com/help/article/commercial-music-library)

Figures are published ranges and worked examples, not promises of income. Rules and rates change: check the source.

## Tools used in this guide

- [Product link to video ad](https://cutluma.com/tools/product-video-maker) — Paste a link from your shop and get a 15-second vertical ad built from your product photos, with a script, captions and call to action.
- [Background remover](https://cutluma.com/tools/remove-background-from-image) — Click the product, pet or person you want to keep and the background disappears. Free, in your browser, ready for your video.
- [AI voiceover](https://cutluma.com/tools/ai-voice-generator) — Type a script, pick one of 17 natural voices and drop the narration on your video timeline. English, Spanish, French, Chinese, Japanese and Korean.
- [Auto captions](https://cutluma.com/tools/add-captions-to-video) — Drop in a video and get accurate, animated captions in seconds. Word-by-word highlights, 8 styles, 17 languages. Right in your browser.
- [Resize video](https://cutluma.com/tools/resize-video) — Change any video to 9:16, 1:1, 4:5 or 16:9. Drag to reframe, add a background, export in HD. Free, no credit card.
- [Add text to video](https://cutluma.com/tools/add-text-to-video) — Put titles, lower thirds and animated text on any video. 222 fonts, 10 animated presets and a gallery of text effects, drag to position. Free, no credit card.
- [Stock library](https://cutluma.com/tools/free-stock-videos-and-music) — Search free-to-use photos, videos, music and sound effects without leaving the editor. One click puts them on your timeline. No credit needed.
- [Translate video](https://cutluma.com/tools/translate-video) — Translate every title, label and caption of a video at once, into Arabic, Spanish, French and 14 more languages — or make one copy per language. Right-to-left handled.