# Free product launch video templates > Drops, feature reveals, app showcases, waitlists and promo codes for brands shipping something new. Add the product shot and type the date. - Page: https://cutluma.com/templates/category/product-launch - 20 templates; each opens in the editor with a free account and exports as MP4. A launch is a sequence of posts, not one. This category covers the whole run: a waitlist card before the date, a drop countdown, the launch-day reveal, a feature-drop card for each highlight, an app showcase with a phone frame, a spec sheet, a 4.9-star rating card, a promo code, a free-shipping banner and a shop-the-look frame for after. Sizes include 9:16 for Reels and TikTok, square and 4:5 for the feed and 16:9 for a product page or YouTube. Product templates are built around one clean image or clip of the thing itself. Drop in your product shot on a transparent or plain background, type the name and price, set the launch date and export at 1080p. Because every post in the series comes from one branded project, the campaign looks planned. The Black Friday and price-sticker designs handle seasonal pushes, and the glass and gradient styles can be toned down to match a quieter brand. ## Templates - [Product drop](https://cutluma.com/templates/drop-countdown) — 9:16, 10 s, Product & launch: A streetwear drop poster on a sliding checkerboard: giant condensed “DROP 03”, your product photo stamped with a spinning “limited run” badge, and a ticket with date, time, a live countdown and a barcode. Drop in your product and edit the drop number and date. - [App showcase](https://cutluma.com/templates/app-mockup) — 9:16, 10 s, Product & launch: A phone on flat cobalt whose screen scrolls through a sample app while three feature callouts and hand-drawn arrows point at it. Drop your screen recording onto the phone and it replaces the sample screen. - [Feature drop](https://cutluma.com/templates/feature-toggle) — 1:1, 8 s, Product & launch: A settings card with one big toggle: a cursor flips it, the knob slides and dark mode spreads across the frame in a circle. Rename the feature for any “it’s finally here” update. - [Waitlist](https://cutluma.com/templates/waitlist) — 9:16, 9 s, Product & launch: A premium early-access card on a soft aura: your spot counts up, a progress bar fills, three friends join and you jump the line. Made for SaaS and product waitlists — edit the numbers and link. - [Spec sheet](https://cutluma.com/templates/spec-sheet) — 4:5, 9 s, Product & launch: A blueprint technical drawing that draws itself: product outline, dimension lines, leader-line callouts in mono and a spec table. Drop your product photo onto the drawing (the sample bottle makes way) and swap the name and specs. - [Launch day](https://cutluma.com/templates/launch-day) — 16:9, 9 s, Product & launch: A widescreen “WE’RE LIVE.” launch post on a dot grid: your product shot with a spinning “launch day” badge, an upvote counter that climbs and your URL in a pulsing chip. For product launches on X, LinkedIn and YouTube. - [What’s in the box](https://cutluma.com/templates/pl-whats-in-box) — 9:16, 10 s, Product & launch: An exploded unboxing on paper: “WHAT’S IN THE BOX” in heavy grotesque, your product in the middle with an “all included” sticker and four numbered item frames linked by dashed leaders. Drop the product and each item, rename the parts. - [Drop calendar](https://cutluma.com/templates/pl-drop-calendar) — 9:16, 9 s, Product & launch: A butter calendar page that crosses the days off one by one until drop day: an italic product title, a polaroid of the piece, a red ring on the date and a “3 DAYS → 2 → 1 → TODAY.” countdown underneath. Edit the month, the date and the hoodie. - [Colourway picker](https://cutluma.com/templates/pl-colourways) — 9:16, 10 s, Product & launch: A product in four colourways: the backdrop wipes from moss to clay to bone to ink while a selector ring hops along the swatch dots and the name swaps underneath. Drop your product once; rename the colours and the price. - [Restock alerts](https://cutluma.com/templates/pl-restock-alerts) — 9:16, 9 s, Product & launch: Push notifications stack up over your product video — “back in stock”, “only 14 left”, “Lena from Berlin just grabbed one” — each new one nudging the last down, above a slammed “RESTOCKED.” Drop your clip and rewrite the alerts. - [Funding bar](https://cutluma.com/templates/pl-funding-bar) — 9:16, 10 s, Product & launch: A crowdfunding update on forest green: the pledged total counts up, the bar blasts past the goal marker, a lime “368% funded” burst lands on your product video and backers / days / funded stats roll in with a stretch-goal bar. Edit every number. - [How it works · 3](https://cutluma.com/templates/pl-how-it-works-3) — 9:16, 10 s, Product & launch: Three hard-shadow step cards on cobalt — pick, roast, sip — each with a number, a line-art icon and a one-line detail, linked by a dashed spine, with a round product frame by the title. Swap the steps for any subscription or service. - [App Store card](https://cutluma.com/templates/pl-app-store-card) — 9:16, 9 s, Product & launch: A faithful app-store listing: icon, name, pulsing GET button, ratings / category / age row, a What’s New note that types itself and two screenshot frames. Drop your icon and screenshots and rewrite the release note. - [Feature bento](https://cutluma.com/templates/pl-feature-bento) — 9:16, 10 s, Product & launch: A dark bento grid for one feature: a big screenshot tile, a lime accuracy stat, a toggle that flips itself on, a lilac quote, a language count with mini bars and a ticker strip. Rename the feature and fill the tiles with your numbers. - [V1 vs V2](https://cutluma.com/templates/pl-v1-vs-v2) — 16:9, 9 s, Product & launch: Old vs new side by side in 16:9: grey V1 and tomato V2 with a photo of each, a spinning VS seal and a spec table where the numbers roll, the cross becomes a check and the price stays the same. Great for a hardware or product refresh. - [Materials label](https://cutluma.com/templates/pl-materials-label) — 9:16, 9 s, Product & launch: A brutalist “Materials Facts” label in the style of a nutrition panel: thick rules, mono rows with rolling percentages, small print, a barcode, a product frame and a lime “100% honest” seal. Perfect for fashion, skincare and anything that brags about what it’s made of. - [Made in](https://cutluma.com/templates/pl-made-in) — 4:5, 9 s, Product & launch: An origin card on dot-grid paper: “MADE IN PORTO” in heavy serif, coordinates that decode, a clay pin that drops with ripples, a dashed hop to a polaroid of the product and a spinning “since 2019” seal. Change the city, the makers and the photo. - [Size guide](https://cutluma.com/templates/pl-size-guide) — 9:16, 10 s, Product & launch: A size chart that is actually pleasant: a model frame, “fits true to size” pill, fabric chips and a white table of XS–XL measurements where the most-ordered row highlights itself with a hand-drawn arrow. Edit the sizes and cm values. - [Ships worldwide](https://cutluma.com/templates/pl-ship-worldwide) — 9:16, 10 s, Product & launch: “NOW SHIPPING WORLDWIDE” on navy with a line-drawn globe, pins that hop, two country tickers, a product frame and countries / days / surprise-fees stats. Edit the countries, the thresholds and the delivery window. - [New! sticker](https://cutluma.com/templates/pl-new-sticker) — 1:1, 7 s, Product & launch: A packaging-style square: your product on tangerine with a wobbling tomato “NEW” burst, “2× stronger” and “same price” tags and three check marks under “the balm, reformulated.” Swap the claims for any relaunch. ## Tips - **Show the product within the first second** — The drop and reveal templates start with the hero shot. Do not replace that opening frame with a logo or teaser; the product is the hook. - **Launch one feature per post** — Use the feature-drop template for each benefit rather than listing five in one video. Five posts spread over a week keep the launch in the feed longer. - **Put the promo code in text, large** — Codes are copied from the screen. The promo-code template sets it in big type with the end date beneath; keep it to six or eight characters. ## FAQ **Are the product launch templates free?** Yes. Edit any of them with a free account and export in 1080p with a small watermark. Paid plans remove it and Pro exports 4K. **Can I remove the background from my product photo?** Yes. Background removal is one of the editor’s image tools; it leaves a cut-out you can place over the template’s backdrop. **Can I make the whole launch series match?** Yes. Set colours and logo once, save the project, and duplicate it for the waitlist, countdown, reveal and feature posts.