How to add a logo or watermark to a video

Step by step

1. Prepare the logoUse a PNG with a transparent background. If you only have a logo on white, run it through remove background from image first.
2. Open the video and add the logoDrop your video into the logo and watermark tool, then drop the PNG. It lands on its own track above the footage.
3. Place and size itDrag it into a corner on the preview and scale it. A watermark is usually 8–12% of the frame width; a brand mark in an intro can be larger.
4. Set the opacityIn the inspector, lower opacity to 50–70% for a quiet watermark. Keep 100% for intros, end cards and sponsor logos.
5. Cover the whole videoDrag the ends of the logo clip to the start and end of the timeline, or just the sections you want branded.
6. ExportExport the MP4. The logo is burned into the picture, so it stays on every platform and download.

Where to put it

Corners are the usual home for a watermark because they stay out of the action, but every platform draws its own controls somewhere, and a logo underneath them is wasted. On YouTube, the bottom right is covered by the player controls and the time display while hovering, and the bottom left by the title overlay; the top right is the safest corner. On TikTok, Reels and Shorts, the right edge carries the like and share buttons and the bottom fifth carries the caption, so use the top left or top right, a little in from the edges.

For a feed post in 4:5 or 1:1, any corner works, but remember Instagram may crop the preview on your profile grid, so keep the logo away from the very top and bottom. See the sizes cheat sheet for each platform's safe zones.

Size and opacity

A watermark should be noticed on a second look, not the first. Scale the logo to roughly a tenth of the frame width and set the opacity between 50 and 70%, so it reads over both light and dark footage without competing with it. A white or light-grey version of the logo usually works better than the full-colour one for this job.

A brand mark, by contrast, is meant to be seen: a sponsor logo in a corner during a segment, your logo in the intro and end card. Keep those at full opacity and larger, and fade them in and out with the clip animations rather than snapping them on. If the footage is busy, add a soft shadow or place the logo over a small translucent box so it stays legible.

File formats and transparency

The format decides whether you get a logo or a logo in a box.

• PNG with transparency: the standard choice. Only the mark shows, with no background rectangle.
• SVG: also supported, and stays sharp at any size. Good for simple vector logos.
• JPG: has no transparency, so a white or coloured rectangle will show around the logo. Remove the background first.
• Text instead of a logo: add a text clip with your handle or site and style it the same way; it is the quickest watermark when there is no logo yet.

Watermark every video the same way

Once the logo is in your library you can drop it into any project. For a consistent brand, build one project with the logo placed and styled, save it, and start each new edit by duplicating it; the logo is already in the right corner at the right size. If you post the same video to several platforms, check the placement after changing the canvas with Resize: a corner that was safe on YouTube may sit under the TikTok buttons. On the free plan the export carries a small CutLuma badge alongside your logo; paid plans export without it.

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